Parent company Kering announced on Thursday that the French fashion house would no longer collaborate with the rapper formerly known as Kanye West after he made a series of increasingly controversial public comments, including antisemitic threats, in the weeks leading up to the release of its third-quarter results.
“Balenciaga has no longer any connection nor any intentions for future ventures relating to this artist,” Kering stated in answer to a question from WWD.
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It gave no more explanations. The “Stronger” singer wore what appeared like war gear, including a branded mouthguard to protect his teeth, to launch Balenciaga’s summer 2023 presentation in a mud pit at Paris Fashion Week.
Balenciaga has taken the photo off their site. Following the release of their Yeezy Gap Engineered by Balenciaga collection in February, which coincided with Ye’s “Donda 2” experiential performance in Miami, this was their most recent joint effort.
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For the album’s first listening session a year ago, Demna oversaw the artistic direction. The Kardashian family, including Kim, Ye’s ex-wife and frequent model for Balenciaga, is close with the designer as well.
Kylie Jenner and Khloé Kardashian, sisters, were in the audience at the Balenciaga presentation on October 2. Ye ended his collaboration with Gap Inc. last month, reflecting a more aggressive approach that has also put his 10-year alliance with Adidas in doubt.
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On October 6, the German athletic apparel company said that it was “reviewing” its collaboration with the Yeezy label. Since his surprise YZY gig in Paris that included T-shirts with the phrase “White Lives Matter” and ended with a speech in which he prided himself as being “unmanageable,” the rapper, who was diagnosed with bipolar illness in 2016, has looked to spiral out of control.
The Anti-Defamation League labels the slogan “White Lives Matter” as a racist backlash to the Black Lives Matter campaign that emerged in the early years of 2015.
In response to the violent reaction from the public, Ye made public attacks on fashion editors, old pals, and luxury billionaire Bernard Arnault.
The right-wing social media network Parler was reportedly purchased by Ye after he was banned from Instagram and Twitter for hate speech.
There has been silence from Balenciaga over its relationship with Ye, leading some observers to speculate as to the brand’s intentions.
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