Companies need lots of things to thrive: visionary leadership, a compelling offering, exceptional service, and even more that why Benefits of video marketing is very necessary to know before starting.
However, in today’s noisy advertising landscape, what your brand really needs is a narrative.
Stories make for superior marketing because they elicit emotion. They could influence who we hope, play on our nostalgia, and also help us make sense of complicated details.
A really great story can convey the entire character of a new in under three minutes, and clever stories can allow you to become particularly persuasive.
Why Use Video Marketing?
Video is critical to your content plan because it is snack-sized, memorable, and quantifiable.
These are not only the elements which make it perfect for your viewers who crave brief, engaging pieces, but they are also the characteristics which make video each marketer’s dream format.
As it’s especially observable, you can use video to teach complex concepts (what’s content for if not to make things clearer for your audience?)
However beyond video’s exceptional ability to convert just like no other, the medium has become especially valuable to data-driven marketers.
This is because you’re able to track and measure audience participation for a movie in a very meaningful way.
You can tie your videos directly to the deals they are helping to influence and you’ll be able to see which resources are actually resonating based on material participation analytics.
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This is the coverage that advertising desperately must identify their most engaged leads faster and prove the value of game-changing initiatives.
Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group.
2.Influence Buying Decisions
A whopping 90% of customers say that product video helps them make buying decisions, says Forbes, and 64% say that watching a video makes them more likely to buy, according to Animoto.
Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot.
3. Give the People What They Want
From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.This is also a very important factor of the Benefits of video marketing
When they’re considering buying something and want to research their options, consumers use a variety of methods. Some of the top tactics include using a search engine, visiting a company or product’s official website, looking at review websites, and watching videos.
Video could easily be incorporated into every one of those places, giving your brand a better chance of convincing the consumer.
4. Rank Higher in Search
Video can help improve your website’s ranking on search engine results pages (SERPs). The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. Known as dwell time, this is an important Google ranking factor, according to Backlinko.
Video is an incredibly effective way to bump up this metric, with 80% of marketers saying that video has increased dwell time on their sites, according to HubSpot.
But you don’t have to take their word for it. The average internet user spends 88% more time on a website that contains video, according to data from Mist Media.
And, on average, websites that include video have a two minute longer dwell time compared to those that don’t, says HighIQ.
Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester.
Finally, 55% of search results for keyword searches in the U.S. contain at least one video, as reported by Search Metrics.
So, apart from the increase in time spent on your site, simply having a video increases your chances of appearing in the SERPs and can make you a more desirable click.
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Video users enjoy 41% more web traffic from search than non-users, according to research from Aberdeen Group.
6. Get More Backlinks
Embedding a video into a page or post nearly triples the average number of linking domains
7. Bump Up Conversions
Video users have 27% higher click-through rates and 34% higher web conversion rates, says research from Aberdeen Group.
Plus, using video on a landing page can increase conversion by 80%, according to Unbounce.
8. Reach Decision Makers
Three-quarters of business executives watch work-related videos weekly, according to HighIQ. Plus, 54% of senior executives share work-related videos with colleagues every week.
59% of senior execs agree that if text and video are available on the same topic, they would prefer to watch the video.
72% of people would rather use video to learn about a product or service, according to HubSpot.
9. Crush Email Sends
Using word video in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26%.
Adding video to email can boost click rates by up to 300%, according to MarTech Advisor.
Basically, video is a powerful addition to your email marketing.
10. Rack Up Shares
Social video generates 1,200% more shares than text and images combined, according to Small Business Trends.
If your brand creates video content that the intended audience enjoys, 83% of consumers say they would consider sharing it with their friends.
These are the most important benefits of video marketing which you must know before starting out your channel or facebook video page.